Monday, 26 September 2011

Preliminary: Magazine Analyisis









Denotation + Connotation
The masthead is in bold, is block capital, bright red. This could be used to suggest a power and strength Empire - it stands out against the blue, and it complements the magazine’s selling line: The World’s biggest movie magazine. As the selling line can only be bigger than the website link, I can only imagine the title is there to suggest to the readers that they really are bigger than the other magazines of its genre - aiding its competition. This idea also seems to be the same with the main coverline: INCEPTION (the masthead). But where the 'spiky font' of the masthead could represent Empire’s visual sharpness, and that they are able to strike the readers, the main cover line remains bold and strong, possibly representing the films power.
The Main image seems to be the centre of attention here. Di-Caprio (who is the main character in Inception) is in a suit, and holding a gun, probably representing a mix of formality and danger, and can relate to formal and dangerous people.
The suit (his costume) could be used to represent a class of people who have to work in a suit i.e Businessmen, federal guards etc. Many men can relate to this (appealing to the power complex men have - one of media's stereotypes on men), and the gun (a prop) could be used to represent a sense of power, bravery, but if you link the colour of the text with Di-Caprio’s prop, you could link it more with danger.

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